Represent has today (19 April) unveiled its hotly tipped collaboration with rock band Mötley Crüe.
The latest of a long lineage of band collaborations, Represent x Mötley Crüe is an 11 piece collection, consisting of statement graphics on vintage wash t-shirts, hoodies, shorts and a tank top.
The garments have been made to feel like they have been hand picked from the late 1980s.
Details such as cracked graphics emulate the natural corrosion of vintage artwork, while the wash on the fabrics mimic the weathering fade from the West Coast sun. In addition, slight distressing to the hems and neckline reflect imperfections acquired by well-worn garments over time.
The graphics take iconic Mötley Crüe album artwork – namely from 1989’s Dr Feelgood and 1987’s Girls, Girls, Girls – and blend them with the unmistakable Represent aesthetic. The outcome is a contemporary take on beloved classics, with the collection paying homage to the band’s past while cementing its position in the history of both Represent and Mötley Crüe.
“10 years ago I read The Dirt by Neil Strauss and got my first glimpse into the life of one of the most notorious and decedent bands of the ‘80s,” commented Mike Heaton, co-founder and design director at Represent. “I’ve been obsessed ever since. I can remember shortly after first coming to LA and driving down the Sunset Strip, seeing the iconic rock bars where these bands were made and picturing what life must have been like back in the early ‘80s. I think that feeling has resonated with me ever since, so to release this pop up in the Viper room feels only right for this collaboration.
“Vintage rock graphics are my expertise so being able to work both brand and band into the artwork creates a much deeper connection than your typical licensing deal. To see the Dr Feelgood dagger through the Represent initial really evokes a true sense of the band and our brand coming together.”
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