This ad will be closed automatically in X seconds.

Mothercare inks Dinosaur Roar exclusive

Partnership will see retailer stock apparel, plus additional toys and gifting items.

Mothercare has secured an exclusive partnership with Nurture Rights for a special Dinosaur Roar apparel range in conjunction with the Natural History Museum.

The deal gives Mothercare an exclusive Dinosaur Roar merchandise programme across nightwear, outerwear, footwear and underwear, as well as including additional toys and gifting items.

Nurture has also signed deals with a number of apparel companies – including Blues Clothing (outerwear), Aykroyds (nightwear), William Lamb (footwear) and Roy Lowe (socks) to produce the range for Mothercare.

The partnership will launch with a toddler apparel range across nightwear, outerwear and accessories in 100 stores and online.

The collection – designed by kidswear designer Stephen Cole – will be available from July. It comprises 30 lines including t-shirts, sweats, joggers, pyjamas, onesies, hoodies, wellies and slippers.

Barbara Robinson, head of licensing and character at Mothercare, said: “We are very pleased to extend our programme of featuring premium licensed character properties to include Dinosaur Roar.

“It will absolutely resonate with our customers, complementing our other ranges, whilst offering a point of difference.

“With the evergreen appeal of dinosaurs for both boys and girls, the summer holiday period is the perfect time to launch this vibrant and exciting property.”

Peter Curtis, chief creative officer for Nurture Rights, added: “This partnership with Mothercare is a very exciting opportunity for Dinosaur Roar. We are committed to developing high quality, imaginative products and this partnership will see a fantastic new clothing and general merchandise range with one of the best loved retailers in the UK.

“The Dinosaur Roar/Mothercare collaboration is a perfect pairing, and with the Natural History Museum on board, we’re guaranteeing something new and exclusive for parents of preschoolers over the coming year.”

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.