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Mothercare adds Brambly Hedge babywear line

Paul Dennicci collection is first step to reintroducing classic brand to licensing.

Mothercare has added a new collection of Brambly Hedge babywear from Paul Dennicci to its offering.

The new deal – which was brokered by Vickie O’Malley, md of Rockpool Licensing – is the first step to reintroducing the classic publishing brand back into licensing.

Vickie explained: “The team at Mothercare were enchanted by the exquisite illustrations and styling of Brambly Hedge and the team at Dennicci have done an outstanding job in translating them onto a beautiful line of babywear and accessories.”

Mothercare’s Kirsti Lynch added: “We are excited to part of the re-introduction of Brambly Hedge – its beautiful illustrations complement babywear so well. The range looks beautiful and we can’t wait for it to hit  stores.”

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