This ad will be closed automatically in X seconds.

Moschino creates Betty Boop inspired collection

First limited edition collection has been created to celebrate the 2018 Chinese New Year.

Fashion house Moschino has taken inspiration from Betty Boop’s cartoon pup, Pudgy, for a limited edition collection to celebrate the 2018 Chinese New Year.

February 16 kicks off the Year of the Dog, the 11th star of the Chinese horoscope.

Those who are borne in the Year of the Dog have a sunny disposition, are intelligent, honest and known to be loyal, characteristics that Pudgy embodies perfectly, plus a pinch of irony which is the mark of Moschino’s creations.

The ready-to-wear collection and accessories includes seven items (sweater, T-shirt, dress, backpack, key ring, scarf, iPhone case), all in Betty’s signature colour red, traditionally considered a goodwill colour.

The Moschino collection will be available online, as well as the main boutiques in Milan, Rome, London, Paris, New York and LA, plus Moschino’s franchise networks.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.