Retailer highlights popular brands and trends in lead up to the festive season.
Key buyers from Morrisons and its Nutmeg brand have highlighted the properties and trends which they believe will be popular throughout the festive season.
Speaking to Licensing Source Book at the judging of the product categories of The Licensing Awards, Catherine Lidstone-Green, assistant merchandiser for essentials at Morrisons-Nutmeg, and her colleague Harriet Branston, assistant buyer for boyswear and schoolwear at Morrisons, both agreed that Hey Duggee was “a winner”.
“The brand is adorable and a different breed of cute. The bright design style looks great in-store,” they commented. “We believe L.O.L. will continue to remain popular in the run up to Christmas as its collectability coupled with its pink ‘girliness’ continues to chime with its audience.”
Meanwhile, Charlotte Head, assistant buyer for baby fashion at Morrisons, highlighted the continuing trend for gender neutral treatments.
“The continuing big trend for babywear will be for gender neutral treatment. A large premium Winnie the Pooh range that will be appropriate for both sexes [went into stores in September].”
Charlotte continued: “With Harry Potter’s popularity growing, helped by the brand’s original fans now having babies, we have high hopes for our trial into how this can be extended into babywear.”
Pictured above (left to right): Morrisons’ Catherine Lidstone-Green, Charlotte Head, Hannah Millward and Harriet Branston.
This feature originally appeared in the autumn 2019 edition of Licensing Source Book. Click here to read the full publication.
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