This ad will be closed automatically in X seconds.

MORI expands bestselling Peppa Pig partnership

Babies and kids sustainable clothing and lifestyle brand, MORI has expanded on its successful Peppa Pig partnership with the launch of a new daywear and swimwear collection.

The daywear range – for children aged 0-3 months and 5-6 years – features a new heart and Peppa all-over print against a soft pink background. It also features MORI’s new fabric composition made from an eco-friendly and comfortable blend of bamboo, organic cotton and recycled polyester.

New shapes and designs include a Frilled Sweatshirt, matching Frilled Oversized Joggers and Frilled Dungarees. A Long Sleeve Dress and Ribbed Top with a large Peppa motif and dainty lettuce leaf trim also both feature in the collection.

Meanwhile, the swimwear collection is made from premium UPF50+ recycled fabrics, blocking 97.5% of the sun’s harmful rays.

Items include a Frilled Swimsuit with pastel pink frilled straps and waist detail, with convenient poppers for quick nappy changes and toilet runs. For extra peace of mind for babies and toddlers, parents can purchase the Sunsafe Swimsuit, while there is also a Sunsafe Swim Hat.

The range will be followed up with further new products in mid-August including a Recycled Waterproof Puddlesuit.

The new lines follow on from the success that MORI has enjoyed with its top selling sleepwear collection featuring Peppa Pig.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
NikeNFL500x500
 
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams, Nike is poised to further elevate its partnership....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.