Stationery and tube-shaped plush on the way from Helix and High Resolution Design.
A brace of new licensees have been added to the fast growing licensing programme for the Pringles brand.
Pink Key Consulting – the European licensing agent for the property – has secured deals with Helix and High Resolution Design.
Helix will be creating three new pencil case designs, each created in the style of the iconic Pringles can and in the Sour Cream & Onion, Original and Salt & Vinegar colourways.
Gray Richmond, managing director at Helix, commented: “Pringles is an iconic brand, with truly distinctive packaging and we are thrilled to be working with them to develop new stationery products echoing their creative approach.
“Our licensed products have always proved incredibly popular with consumers and we have no doubt that our new line will be equally so.”
In addition, High Resolution Design has developed a range of Pringles tube-shaped plush cushions, complete with a handy storage compartment.
HRD’s Darren Rickless said: “We are very excited to be with working with Pink Key and Pringles to develop a range of quality and fun plush cushions that feature the most popular Pringles flavours.
“Initial reaction to the plush has been very positive and we hope to see these products in the market by May.”
Pink Key Consulting’s md, Richard Pink, said he was “delighted” to welcome the new partners to the Pringles licensing programme.
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