Moose Toys’ brought its first ever multi-brand experiential activation to Camp Bestival in Dorset in July for four days of immersive play and new product line-ups.
Drawing in a crowd of thousands, festival goers enjoyed hours of fun in the Moose Superhappy Playhouse: an interactive, creative space designed to showcase the company’s most innovative new autumn/winter products for its flagship brands.
As Camp Bestival’s official kids collectible toy partner, the Moose Superhappy Playhouse featured five distinct play zones: Bluey’s Airplane Adventure, The Little Live Pets Shop, Magic Mixies Enchanting Realm, The Cookeez Makery Bakery, plus a fifth zone for a new construction toy – The World of Tile Town featuring Bluey which is due to launch in September.
Each play zone brought to life the brand’s DNA, while also showcasing the unique innovation built into each hero toy and its play pattern.
Throughout the weekend (25-28 July), young festival goers flocked to Bluey’s Airplane Adventure, a life-sized interactive replica of the new 3-in-1 Transforming Plane Set. The attraction featured multiple play areas, including the immersive 3D cockpit that kids could go inside and role play, and three daily character appearances by Bluey herself.
There were a number of giveaways throughout the weekend, while performing artists at the festival included McFly, Dick and Dom and Sophie Ellis-Bextor.
As part of the experience, Moose Toys has collaborated with influencers Nathan Massey, Cara Delahoyde-Massey, and Izzy Judd to film content for upcoming product campaigns, due to drop online in the coming weeks.
“Our debut at Camp Bestival was a huge success, allowing families to immerse themselves in the joy and magic of Moose Toys,” commented Maddi Tiscoe, head of UK marketing at Moose Toys. “With our innovative play spaces catering to all ages, we offered something truly different for visitors, bringing our brand to life with a perfect mix of entertainment and pure play. Seeing families enjoy our interactive zones and engage with our new products for the first time was incredibly rewarding.”
The activation, developed in partnership with Highlight PR and Jackanory Events was praised for its creativity and engagement, providing a unique blend of entertainment and play.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
