Pink is the favourite colour at Moonpig but, to celebrate Earth Day (22 April), the online greetings and gift online giant is revealing its efforts to be as green as possible.
With commitments to achieve net zero emissions for Moonpig Group’s whole operation by 2030, the company known for its pink pig logo already uses 100% sustainably-sourced and recyclable paper in cards, envelopes and packaging in the UK, with 98% globally.
Moonpig’s head of PR Zsofi Somlai said: “Here at Moonpig Group we’re doing what we can to be more green. We recognise that the future of the natural world depends on all of us coming together to make a change, so we’re committed to work towards a more sustainable future and a healthier, happier planet for everyone.”
All Moonpig cards are already custom-printed on demand locally in England and Guernsey for its UK market, plus Ireland, the US and Australia, with smaller packaging options having been introduced for the gifts range, so it is reducing wasted resources by only using what’s needed.
Where some see waste, Moonpig now sees potential and has implemented a closed-loop waste system at the Flowers Hub so nothing used when preparing bouquets ever enters landfill – all the offcuts and stray leaves are salvaged and sent to processing plants and paper mills where the green waste is collected and used to produce packing materials without the need for new resources.
And up to this month Moonpig has planted planted 96,000 trees with its partner Tree-Nation, a non-profit organisation that allows people and companies to plant trees all around the world and offset their CO2 emissions. Planting trees is one of the most efficient solutions in fighting climate change, and through Tree-Nation’s reforestation and conservation projects they also help to create jobs, support local communities and protect biodiversity.
Net-zero means achieving a balance between the carbon emitted into the atmosphere and the carbon removed from it. The company’s goal is to reduce emissions and remove any remaining emissions through greenhouse gas removal projects such as reforestation.
Moonpig has a four-step plan to get the net-zero, with all goals approved by the Science-Based Targets initiative:
1. Reducing Moonpig’s greenhouse gas emissions (Scope 1 and 2) by more than 50%. Scope 1 covers direct emissions from operations that are owned or controlled by Moonpig, while Scope 2 covers indirect emissions from purchased or acquired electricity, steam, heating, or cooling consumed by our company.
2. Reducing Moonpig’s energy use and ensuring the energy it uses is clean where possible. The company currently purchases renewable electricity for all sites and its Guernsey site is completely gas-free.
3. Offsetting emissions on a yearly basis. Trees eat carbon dioxide for breakfast! Since May 2020, Moonpig offsets all of operational greenhouse gas emissions through the Woodland Trust every year.
4. Measuring and reducing Moonpig’s Scope 3 value chain greenhouse gas emissions. Scope 3 refers to indirect emissions that occur in the company’s value chain. Moonpig is also starting to look at emissions in its products, distribution and IT footprint.
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