Moonbug Entertainment and Universal Music Group have today (19 August) revealed an exclusive global partnership.
Under the terms of the agreement, UMG will provide worldwide distribution, publishing and licensing for the Moonbug Music label and its popular kids and family music catalogues, including CoComelon, Little Baby Bum and Blippi, which currently generate more than 150 million monthly streams across Moonbug brands.
The multi-year partnership will see the companies work together to reach new audiences globally, explore new opportunities to improve the accessibility of kids music for parents as well as infants, toddlers and other key learning phases through optimisation of voice-activated technology and in-home devices, playlisting and other innovations.
UMG will also work with Moonbug to maximise the impact of its catalogue through sync and licensing for its IP, through Universal Music Publishing (UMPG) worldwide.
“We could not be more thrilled to partner with a respected and influential industry powerhouse like Universal Music Group to expand the possibilities of our music content,” said René Rechtman, co-founder and ceo of Moonbug Entertainment. “Music plays a critical role not only in our company’s growth strategy but also in childhood development.
“We look forward to the possibilities for our already popular nursery rhymes and songs, and the new music that we’ll produce together.”
Sir Lucian Grainge, chairman and ceo at Universal Music Group, added: “We are delighted to partner with Moonbug Entertainment, reinforcing UMG’s position as the leading distributor and publisher of kids music globally. We have seen tremendous growth in the kids and family segment in recent years, thanks to advances in streaming and voice-technology.
“We look forward to working with Rene and the talented Moonbug team to amplify the reach of their catalogue to families around the world, and to further improve the accessibility of music for children of all ages.”
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