Moonbug Entertainment has confirmed that new multiplayer game Blippi’s Playground will be available exclusively on Roblox from Thursday 19 October.
The game – accessible on mobile, tablet, PC or Mac – will allow kids to explore Blippi’s world on Roblox as they complete quests to earn Blippi tokens, dress up their avatar with exclusive Blippi items, and build and customise their very own playground.
In honour of Blippi’s favourite holiday, Halloween, Blippi’s Playground is launching a special spooky-season themed playground featuring special guests and allowing players to go trick-or-treating around Blippi’s neighbourhood, dress up in costume, explore the haunted house, and go hunting for Jack-o’-lanterns in the spooky maze.
Each activity features various games along the way encouraging interactivity and problem-solving. Themes will change to reflect seasonal moments and special occasions. To help safeguard kids while they enjoy the Blippi experience on Roblox, the chat function in the game has been removed.
An immersive Halloween event will run from 27-29 October, exclusively on Roblox.
“With Blippi’s Playground we are expanding the Blippi franchise into an entirely new medium, providing a more immersive way for Blippi fans to interact with his world,” commented Ed Barton, vp gaming and interactive at Moonbug Entertainment. “The game also presents an opportunity to expand our YouTube content pipeline into gaming, with a dedicated channel and a new genre of content for our fans to engage with. There’s so much to explore, learn and enjoy within the game, and we’ll also be evolving the experience into something even bigger after Halloween.”
Blippi’s Playground has been developed by Boston-based Roblox studio Suit Up Games, facilitated by gaming specialist agency Player2.
Ross Targett, md at Suit Up Games, continued: “There has been a gap in the Roblox marketplace for a game that appeals to Blippi’s audience. When Moonbug approached us about a partnership we were keen to work in this space in a big way. It’s a rare opportunity to find a brand with such strong reach and engagement. We loved working on Blippi’s Playground and are excited to see it launch on Roblox.”
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