Monte-Carlo Lifestyle has welcomed a number of new partners, following on from a successful showing at Brand Licensing Europe in September.
A new collaboration has been secured with Heritage Gear for a collection of luxury bags, which was unveiled during the Monaco Yacht Show last month.
The range includes weekend bags and tote bags as part of the Monte-Carlo Lifestyle and Monte-Carlo Club collections.
In addition, SMGS – the exclusive licensee for Monte-Carlo Lifestyle’s champagne and French wines – has introduced the latest creation from Comte de Monte-Carlo, the Beau-Rivage – Premier Cru Rosé.
As the official champagne partner of the Monaco Yacht Show since 2021, Comte de Monte-Carlo has unveiled a new cuvée each year. This year marks a significant milestone as the brand introduced its first-ever rosé champagne – Beau-Rivage Premier Cru – alongside the signature ‘La Riviera’ Premier Cru.
Elsewhere, Monte-Carlo Lifestyle has appointed Licensi to represent and expand the brand in the Greek and Cyprus markets.
Andreas Tsochantaris and George Zervos, co-founders of Licensi, will lead efforts to introduce Monte-Carlo Lifestyle and its exclusive collections – Comte de Monte-Carlo, Baron de Monte-Carlo, Monte-Carlo Attitude, Monte-Carlo Club, Monte-Carlo Gourmet, Jardins de Monte-Carlo, Monte-Carlo Deli and Noblesse Oblige Monte-Carlo – to new audiences in the countries.
“We are thrilled to welcome Licensi as our official agent in Greece and Cyprus,” commented Nathalie Delin, global brand licensing director at Monte-Carlo Lifestyle. “Their deep knowledge of the licensing industry and strategic market insights provide invaluable assets as we expand our brand with strong manufacturing partners globally. This collaboration, in line with our strong desire to develop our presence in Greece and Cyprus, marks a step forward in our international development plan.”
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