Deal marks first time company is representing a brand not linked to a TV series.
Mondo TV has been appointed as licensing sub-agent for toy brand Feisty Pets in Italy and Iberia.
The deal marks the first time that Mondo TV will work with a brand not linked to a TV series.
“This is a new way for our company to do business and we are happy to start working with Surge Licensing on Feisty Pets, as it is proving to be the toy IP model of the future,” said Matteo Corradi, ceo at Mondo TV. “Feisty Pets success is truly remarkable and Mondo looks forward to building out an exciting licensing campaign in the coming months.”
Fiesty Pets have proved to be something of a social media hit, with millions of fans posting clips of the plush toys transforming from friendly to ferocious when squeezed.
Jazwares is the global master toy partner, while Scholastic is master English language publisher for the brand.
Mondo is planning to follow up and support the toy programme locally with a lifestyle-based consumer products, publishing and collaborations.
Matteo continued: “In just a year, the ‘Feisty Films’ YouTube series’ global viewership skyrocketed and has already surpassed 100,000,000 views.
“This, coupled with robust retail support for the feature plush and collectable plastic figures with massive distribution in our markets, proves it is now time to expand licensed products among all categories in Italy and Iberia.”
Elan Freedman, vp at Surge Licensing, added: “We are thrilled to welcome Mondo TV to the Feisty Pets family.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
