Major TV and merchandise opportunities beckon for important new international alliance.
Mondo TV Group and new kids and family entertainment venture, Toon2Tango have forged a major strategic cooperation agreement.
The alliance will focus on developing, producing and distributing unique and high-quality programmes with strong merchandise appeal.
Toon2Tango will develop for Mondo TV Group at least eight new animated TV series in the next four years which Mondo TV Group and Toon2Tango will co-produce and distribute; a number of projects are already being evaluated.
The alliance will target the international market, where Mondo TV’s main focus will be on Southern Europe and Asia. Toon2Tango will manage Northern and Central Europe and the English-speaking territories.
Distribution and licensing and merchandising rights will vary according to the territory. The parties will cooperate on multi-territorial deals, but will operate independently in some countries according to their core market strengths. Most importantly, the co-producers will co-own the underlying IP; Toon2Tango will be responsible for the brand identity of the shows.
Toon2Tango was founded by Hans Ulrich Stoef (pictured above left), who has been a major name in international TV and movies for over 30 years as ceo of companies including Studio 100 Media and Universal Studios CP Germany.
He has also produced a number of successful IPs including Mia and Me and Wissper.
“This is a very important alliance for the Group, helping us to build a stronger presence for Mondo in Northern Europe through a partnership with a notable new force in children’s and family entertainment led by an experienced and highly regarded industry figure,” said Matteo Corradi, md of Mondo TV (pictured above right). “We look forward to a long and successful partnership.”
Ulli added: “We are extremely thrilled with this strategic partnership. Right from the start it offers Toon2Tango the opportunity to develop and produce a slate of projects which has solid financing via one of the leading producers and distributors in Europe.
“It is our utmost goal to produce world-class shows and films and thus build a strong portfolio of IP’s which will will travel through out the world. We look forward to announcing the first projects and productions very soon.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
