Paris-based studio, Millimages has appointed Licensing Street to represent its Molang brand in North America.
Molang has a presence across TV, social media, licensing and merchandising with 950+ consumer products from 80+ licensees, plus 312 animated episodes broadcast worldwide.
In the US, the brand has had huge exposure and engagement to date with 85 million views on YouTube Kids and almost a million on the adult YouTube channel.
In the US in 2023 alone, Molang reached 380k Tik Tok subscribers, 78k on Instagram and 32k on Facebook, while the six animated series have been aired in the US on Disney Junior, Netflix, Hulu, Kidoodle TV, Playground and Hopster.
“We are delighted that Molang will join Licensing Street’s list of outstanding and successful IPs,” commented Alexandra Algard Mikanowski, licensing and merchandising director at Millimages. “Licensing Street’s approach to L&M, in particular their strength in retail development, is an ideal match for this iconic brand as it builds on its huge popularity with Gen Z and millennial audiences, both on social and on shelves.
“We look forward to working together to ensure every American fan has a gorgeous Molang plushie by the end of the year.”
Jason Korfine, partner at Licensing Street, continued: “Molang is all about kindness, joy and positivity, with a unique and instantly recognisable style. We look forward to finding new ways to expand this message with exciting new concepts in fashion, accessories, home décor, stationery and more.”
Recent global deals for Molang which cover the US include the launch of a YouTube channel in June featuring the character as an influencer, and a 73-piece apparel capsule collection aimed at the 16-35 year old market.
The brand will also be heading to Brand Licensing Europe in October.
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