Millimages has partnered with PlaybyPlay to create plush toys in Europe and Latin America for its flagship Molang brand.
PlaybyPlay, a brand by Famosa and part of the Giochi Preziosi international toy group, will manufacture and distribute a wide range of plush in different sizes scheduled to be on the market for Christmas 2024.
The first items from the collection were exclusively unveiled at Spielwarenmesse last week.
Plush is the highest performing category for the Molang brand, topping a strong group of 950 consumer products from 80+ licensees worldwide.
“Partnering with Millimages for the Molang brand represents a significant milestone for Famosa and PlaybyPlay,” commented José Miguel Toledo, ceo at Famosa. “This collaboration aligns perfectly with our commitment to delivering joyful and high-quality products to children and families across Europe and Latin America. Molang, with its message of kindness and inclusivity, mirrors our values at Famosa.
“We are excited to bring these plush toys to market, contributing to the brand’s global appeal and enriching our diverse portfolio. This partnership reflects our ongoing dedication to innovation and excellence. We look forward to unveiling the first items of this collection and to a successful launch for Christmas 2024.”
Julien Barbier at Consumer Product Connection, the licensing agent for Molang in Iberia stated: “We are excited about the launch of the new range of Molang products from Play by Play and Famosa group. We are happy to have a partner of this level, which is undoubtedly a guarantee of success and will allow us to continue consolidating the brand in European and Mexican markets together with the rest of the licensees.”
Alexandra Algard-Mikanowski, licensing and merchandising director at Millimages, added: “We are thrilled to announce our partnership with Famosa Group and develop existing collaborations with Molang across Europe and Mexico. Together, our shared goal is to expand the distribution of this pivotal product category for Molang.”
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