Grocer selling 39 Mog the Cat books a minute since debut of Christmas TV ad.
Mog’s Christmas Calamity – the book created specially by Judith Kerr for Sainsbury’s Christmas campaign – is sitting at the top of the children’s and adult’s bestseller charts.
According to the retailer, it has sold 39 Mog the Cat books every minute since they were launched in-store last Thursday (November 12).
Priced at £3, all proceeds from the book – and its accompanying £10 plush toy – will go to Save the Children’s literacy campaign.
“Mog Mania has gripped the nation,” said Ann-Janine Murtagh, executive publisher of HarperCollins Children’s Books.
“It’s fantastic to see Mog’s Christmas Calamity take the number one spot as the biggest selling book in the UK.
“It is a testament to the magic of Judith Kerr’s storytelling and the enchanting film that has been produced.
“Most significantly, each book purchased is raising funds to help more children in the UK delight in the pleasure that reading can bring – I think Mog would be proud.”
