M&M’s has teamed up with global lifestyle brand, kate spade new york, for a limited edition collection of candy-themed handbags, jewellery and accessories.
Taking cues from M&M’s packaging and colourful candy shells, the collection mixes in kate spade’s design and craftsmanship to offer a number of fun and colourful one of a kind pieces.
The collection includes a leather 3D crossbody and chain coin purse; a 3D crossbody and packet key fob inspired by the classic Peanut M&Ms packaging; plus fashion accessories including bracelets, earrings, necklaces, charms and stackable rings inspired by M&M’s recognisable shape.
“The M&M’S brand has long been committed to bringing people together through colourful fun,” said Jane Hwang, gm global M&M’s. “Partnering with a brand like kate spade new york, known for joy, and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favourite brands in an iconic new way.”
Charlotte Warshaw, vp, Americas wholesale, global licensing and collaborations at kate spade new york, continued: “kate spade new york has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of colour, playful patterns and dimensional textures. This iconic collaboration with M&M’s delivers just that and does so in a way that puts front-and-centre our Gen Z customer.”
The limited edition collection will launch from 1 November.
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