This ad will be closed automatically in X seconds.

Missguided continues partnership with Playboy brand

Fast fashion retailer reveals new 76-piece collection, Playboy Reloaded.

Fashion brand Missguided is continuing with its partnership with Playboy, launching a new 76-piece collection called Playboy Reloaded.

The range – which will be the largest from the collaboration to date – features bestselling items as well as new streetwear-inspired silhouettes, reported Fashion United.

The two brands first collaborated in 2018 and since then over 500,000 items have been sold. Three quarters of these items were bought in the first seven days of each launch, reaching almost 150,000 customers in 112 countries.

“It’s a collaboration that has consistently resonated with our customers and gets stronger with every collection,” said Nitin Passi, founder and ceo of Missguided.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.