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Missguided continues partnership with Playboy brand

Fast fashion retailer reveals new 76-piece collection, Playboy Reloaded.

Fashion brand Missguided is continuing with its partnership with Playboy, launching a new 76-piece collection called Playboy Reloaded.

The range – which will be the largest from the collaboration to date – features bestselling items as well as new streetwear-inspired silhouettes, reported Fashion United.

The two brands first collaborated in 2018 and since then over 500,000 items have been sold. Three quarters of these items were bought in the first seven days of each launch, reaching almost 150,000 customers in 112 countries.

“It’s a collaboration that has consistently resonated with our customers and gets stronger with every collection,” said Nitin Passi, founder and ceo of Missguided.

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