Winnie the Pooh babywear gifting performing strongly with Shop Direct.
Misirli has been enjoying success with a new unisex range of babywear gifting.
The apparel licensee launched its first unisex line with Shop Direct earlier this year, with a three-piece Winnie the Pooh outfit presented in a giftbox.
The monochrome-themed outfit – which consists of a 100% cotton interlock printed t-shirt and bottoms, as well as a bonnet with a small printed motif and novelty 3D ears – performed so well for the retailer that it is now looking at a further three options for its next range.
These will focus on Mickey and Minnie Mouse, as well as a new Winnie the Pooh style.
Faye Rashad, design and licensing manager at Misirli, said: “The design team have loved working on this new project and we have lots of exciting new developments and product boards to present to retailers for spring/summer 2019, so please do get in touch with us to find out more.”
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