Miraculous Corp has welcomed industry veteran Roz Nowicki as global head of consumer products for its Miraculous franchise.
Miraculous Corp is the recently formed joint venture between European independent studio Mediawan led by Pierre Antoine Capton, which now operates more than 80 studios globally, and ZAG, helmed by Jeremy Zag.
The venture consolidates all facets of the Miraculous brand with a vision to accelerate the growth of the universe worldwide. A second Miraculous feature film is already in the works, with a fourth Miraculous animated TV ‘event’ airing this autumn.
Season six of the CG-animated TV series, Miraculous – Tales of Ladybug and Cat Noir, will start delivery later this year, and season seven is in production. The series airs on over 100 broadcast and streaming partner platforms around the world. Miraculous also has a strong licensing and merchandising programme with 400+ licensees across the globe and over $1.5 billion + in lifetime retail sales.
The appointment of Roz (pictured) marks a key moment in the company’s expansion. With over three decades experience in the licensing business, Roz has held key roles at companies including Mattel, Peanuts Worldwide, 20th Century Fox, 4Kids Entertainment, Universal Studios, GUESS and The Walt Disney Company, overseeing franchises such as Barbie, Peanuts, The Simpsons and Teenage Mutant Ninja Turtles among others.
She will now steer Miraculous Corp’s strategy across consumer products, gaming, promotions and live events, positioning the Miraculous brand – which will celebrate its 10th anniversary in 2025 – for exponential growth.
“Roz brings a wealth of experience leading global licensing and merchandising strategy for some of the most successful IPs in the world,” commented Andy Yeatman, ceo at Miraculous Corp. “Known for her strategic thinking, product innovation, and entrepreneurial spirit in business, operations, and people management, she will be instrumental as we adapt brand strategies to connect with consumers regionally and globally as we accelerate the growth of the Miraculous universe to become the most-watched and most-loved superhero IP for the next generation.”
Roz continued: “Miraculous is a rare gem that has captivated boys and girls worldwide with its action-packed stories, thrilling adventures and an inspiring coming-of-age journey that highlights the power of self-belief – reminding us that behind every mask lies a superhero.
“As the brand approaches its 10th anniversary next year, I’m honored to join the team in shaping its future. Our goal is to ensure the brand continues to flourish over the next decade, working closely with strategic partners to develop innovative products and services that seamlessly blend creativity with the brand’s origins, delivering fresh, compelling experiences for fans old and new.”
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