Miraculous expands with appointment of UK and Eire consultant

Miraculous Corp – the joint venture between Mediawan and ZAG – has appointed Big Picture Licensing as its consulting partner to represent the Miraculous superhero franchise in the UK and Eire.

Celebrating its 10th anniversary in 2025, the Miraculous brand is eyeing significant growth under a leadership team led by Andy Yeatman, ceo at Miraculous Corp USA and Global Operations; Ashley Depp, svp, marketing and franchise; and Maria Doolan, head of content partnerships and distribution.

The company is gearing up for new Miraculous seasons, spin-off characters, special TV events, immersive digital experiences, plus a highly anticipated second animated feature. Season six of the series will launch early next year and season seven is in production for 2026.

Most recently, Miraculous Corp announced that all six seasons and five Miraculous World TV Event specials will be available on CBBC. Miraculous is also available in the UK on Disney+ which holds first window streaming rights, Netflix and POP.

“Since its launch, Miraculous has gained unstoppable momentum, captivating audiences worldwide,” commented Luca Bonnechi, Miraculous Corp’s vp of licensing for Europe. “As we celebrate the brand’s milestone 10th anniversary next year and the highly anticipated launch of season six, we are thrilled to deepen fan engagement through an enriched consumer products programme in the UK and Eire. We look forward to collaborating with Dan Frugtniet and his team, as well as our trusted partners, to elevate the Miraculous experience.”

Dan Frugtniet, md at Big Picture Licensing, added: “Miraculous embodies a positive, inspiring message for children globally, and we’re eager to support the franchise in the UK and Eire. By bringing new licensing partners on board, we aim to enhance the brand’s offerings, complementing an already robust line-up of products and an impressive portfolio of content spanning six seasons, four specials, and a blockbuster feature film.”

Current UK partners include Bandai (distributor of toys from master toy partner Playmates Toys and Playmobil); Rubies; Kennedy Publishing; Redan Publishing; Poetic Brands; and William Lamb. Meanwhile, Ferrero, bip, Surprise Drinks and Kandiz are partners in the food and beverage space.

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