Miraculous expands global leadership team with new hire brace

The joint venture between Mediawan and Zag – Miraculous Corp – is continuing to strengthen its global leadership team, making two key executive appointments.

Former Mercury Filmworks and Gaumont creative executive, Heath Kenny (pictured above right) has been named chief content officer, while former Paramount Pictures and Universal Studios executive Ashley Depp (pictured above left) joins as senior vice president of marketing and franchise.

Both will report directly to Andy Yeatman, ceo of Miraculous Corp USA and Global Operations.

As the Miraculous franchise prepares to celebrate its 10th anniversary in 2025, the brand continues to expand its reach and offerings. A second Miraculous feature film is already in the works, with a fourth Miraculous World animated TV event airing this autumn. Season six of the Miraculous – Tales of Ladybug and Cat Noir TV series will start to premiere in Q1 2025, with season seven in production for a 2026 launch.

The TV series airs on over 100 broadcast and streaming partner platforms around the world. Miraculous has also become a digital sensation with 42B+ views on YouTube and over 760 million+ plays on Roblox. Miraculous has a strong licensing and merchandising programme with 400+ licensees across the globe and over $1.5B+ in lifetime retail sales.

In his new role, Heath will oversee the creation, development and delivery of Miraculous content across all platforms. Based in Paris, he will focus on championing innovation, fostering a culture of creativity and driving collaboration across teams and partners.

Meanwhile, Ashley will aim to ‘craft and amplify’ the brand’s narrative and voice, spearheading the development and execution of strategic franchise planning. She will design and implement comprehensive marketing strategies to increase global awareness,  audience affinity and revenues for the Miraculous brand.

“Heath and Ashley bring a wealth of expertise, visionary thinking, and a deep passion for storytelling and brand innovation to Miraculous Corp,” commented Andy Yeatman, ceo of Miraculous Corp USA and Global Operations. “Their leadership reinforces our commitment to delivering engaging content and unforgettable experiences for fans worldwide. These new roles are pivotal to the continued success of the beloved Miraculous franchise, and we welcome Heath and Ashley to our management team.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
MonopolyGoSixNations500x500
 
Scopely’s chart-topping mobile game is launching an exclusive Six Nations-themed tournament to celebrate ‘Super Saturday’ - becoming the first-ever Official Mobile Gaming Partner of the Men’s and Women’s Six Nations Championship....
LegoPOC500x500
 
Christian Lanckman, LEGO’s sustainable packaging manager, will share his expertise with POC members in an exclusive webinar on Tuesday 18 March....
RoyalPavilionBrighton500x500
 
The Regency palace is opening a vibrant new immersive experience on 21 March that will invite visitors to explore the history, magic and meaning of colour....
SesameStreetReebok500x500
 
The range includes five footwear styles inspired by characters such as Elmo, Cookie Monster, Abby Cadabby, Oscar the Grouch and Big Bird, plus limited edition apparel....
AAAUKGamesExpo500x500
 
As part of the collaboration, AAA Merchandise has designed the official UK Games Expo Play Mat, available exclusively at the event which takes place at the Birmingham NEC from 30 May to 1 June....
GingerBetty500x500
 
There’s egg-citing news for greeting card publisher, Ginger Betty as founder Tracey Colliston’s artwork has decorated two of the giant eggs on a trail through London....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.