Ahead of the 2024 NFL London Games (6 October), the Minnesota Vikings and Mitchell & Ness have partnered to launch the Three Deep collection, with a weeklong takeover of Mitchell & Ness’ pop-up store at 140 Wardour Street in Soho.
The Three Deep collection honours the Vikings’ legendary wide receiver trio Cris Carter, Randy Moss and Jake Reed with classic NFL designs featuring limited collection bespoke t-shirts and hoodies available only in-store.
The trio of Carter, Moss and Reed are renowned as one of the greatest in NFL history and live long in the folklore of the Vikings, leading the team to a 15-1 season in 1998 with a combined 33 touchdowns between them. The drop features different graphic tees and hoodies with one design for each player and a standout that features the dynamic trio.
With the Minnesota Vikings facing off against the New York Jets at Tottenham Hotspur Stadium on Sunday 6 October, Vikings fans will have a chance to meet Cris and Jake during a special appearance at Mitchell & Ness’ store in Soho on Saturday 5 October between 2-3pm.
The partnership furthers the Vikings’ commitment to the UK fanbase, where it has marketing rights through the NFL’s Global Markets Program. The Global Markets Program, which launched in January 2022, grants NFL clubs’ access to international markets for marketing, fan engagement and commercialisation activations as part of an important, long-term strategic effort to enable clubs to build their brands globally, while driving NFL fan growth beyond the US.
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