Global lifestyle brand, MINISO has launched a new Harry Potter-inspired collection at a special pop-up in Hong Kong.
The collection – officially licensed by Warner Bros. Discovery Global Consumer Products – includes over 500 different co-branded products, ranging from collectable blind boxes and plush through to stationery, bags and accessories.
It is currently making its first appearance at the opening of the world’s first MINISO x Harry Potter pop-up on the 4th and 12th floors at Langham Place, Mongkok, Hong Kong. The 200m2 pop-up, which is open until 31 October and offers an immersive and interactive shopping experience for fans.
The Harry Potter collection also launched in the US this week, with California’s Irvine Spectrum store featuring a Harry Potter-themed area, with the collection taking over almost half of the store.
Throughout October and November, MINISO’s Huaihai Road store in Shanghai will be revamped with a special Harry Potter-themed inspired façade, the Jakarta Central Park store in Indonesia will gain a Harry Potter-themed inspired shopping area, while France, the UK and Malaysia will each welcome the Harry Potter collection.
“We’re delighted to be celebrating the pre-launch of the MINISO x Harry Potter collection at this exciting and innovative pop-up,” commented Robin Liu, vice president and chief marketing officer at MINISO. “We are continually exploring new ways to bring our wonderful IP collaborations to life, and pop-ups like this allow us to bring more joy to the shopping experience, spreading our attitude that ‘Life is for Fun’.”
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