The Minions are teaming up with bagged salad brand, Florette for a major on-pack partnership ahead of the arrival of Minions: The Rise of Gru in cinemas this summer.
The promotion will see the characters starring on over 13 million packs of Florette salads, with consumers given the chance to collect one of 20,000 Minions plush toys, reported Talking Retail.
The co-branded packs will begin rolling out on 16 May.
The collaboration will also be supported by a social and PR campaign, with consumers able to win a family trip to Universal Studios in Orlando, Florida.
“Minions have become a global phenomenon, so it is a privilege to have these mischievous, iconic characters embellish our packs,” commented Nick White, head of marketing at Florette. “It’s a really exciting partnership that presents a great opportunity to connect consumers with the Florette brand while bringing some fun and energy to the fresh produce category.”
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