The Insights Family was proud to present Minecraft with the What Kids Love accolade at The Licensing Awards earlier this week (12 September).
In collaboration with Max Publishing, the accolade was created and sponsored by The Insights Family and is based on which brand has the highest level of purchasing (or purchase intent) power among UK kids aged 3-12 over the past 12 months and is deeply rooted in The Insights Family’s comprehensive data.
The Insights Family’s purpose is to inspire organisations to put kids, teens, parents and families at the heart of everything they do. By partnering with Max Publishing and The Licensing Awards, it has successfully created an award that genuinely captures the affections of UK children aged 3 to 12 over the past year. To put things in perspective, Disney’s Frozen franchise held this honour back in 2021.
Tom Williams, ceo at The Insights Family, presented the award (pictured above) and commented: “A heartfelt congratulations to each finalist this year, who’ve manifested incredible creativity, crafting experiences that kids wholeheartedly embrace. Our journey, which embarked in 2017, has been awe-inspiring, especially watching Minecraft’s incredible ascent, marking itself as 2023’s standout IP for UK’s youthful demographic.”
Ian Hyder, ceo at Max Publishing (which owns and organises The Licensing Awards), added: “The Licensing Awards celebrate and reward all aspects of the licensing industry, including the impressive licensed product ranges, inspiring retailing execution, superb brand management, innovative marketing, promotional and live event activities.
“Partnering with The Insights Family for The What Kids Love consumer award means we complete the circle with a credible consumer accolade, which shines the spotlight on which brands chime with the nation’s youngsters.”
(Pictured above: (second left-right) As licensing agent for Minecraft, CCA Brand Management’s brand manager Jade Perry, senior brand director Louise Roze and brand manager Beth Mackintosh were delighted to collect the award from Tom Williams, ceo of The Insights Family, sponsor of this consumer award.)
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