Company unveils activity pack and wooden puzzles to tie in with 20th anniversary.
Milly&Flynn has expanded its collection of gifts for The Gruffalo as the character celebrates its 20th anniversary.
The new Gruffalo Activity Pack contains a double-sided sticker scene, stickers, shadow matching cards and slot-together characters, all packed into a carry case.
Meanwhile, also new for this year is The Gruffalo Chunky Wooden Puzzles. The set of three puzzles features The Gruffalo himself, plus The Gruffalo’s Child and Mouse, with products due to hit retail in September.
The new lines complement existing products in the Milly&Flynn collection including snap cards, snakes and ladders game and a wooden play character building puzzle.
The company has also been enjoying success with its The Gruffalo tin money box, height chart and bamboo plate and mug set.
The current gifting range for The Gruffalo is available at Waterstones.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.