The tiny tasty chewy sweet brand, Millions is moving into the beverage category, securing a deal with Nisi Drinks.
In an agreement brokered by Blonde Sheep Licensing, the partnership will see Nisi launch a range of fruit drinks.
The company will launch strawberry, raspberry and bubblegum flavoured fruit drinks later this month, with further flavours to be added later in the year. The drinks will be stocked in B&M and Hancocks, with more retail partners to be announced.
“We are always looking for new ways to appeal to our customers, and partnering with Millions gives us access to several fruity flavours that we know our customers will love,” commented Andre Apostolou, founder of Nisi Drinks. “We’ve been really impressed with the growth of the Millions brand so it’s the perfect match for us. We can’t wait for everyone to try these delicious new drinks.”
Natasha Dyson, founder and ceo at Blonde Sheep Licensing, continued: “We are very happy to partner with Nisi Drinks to bring further expand Millions flavours in the beverage market. This partnership offers Millions fans a new way to enjoy the flavours they love.”
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