French animation studio, Millimages is reorganising its sales team to better respond to changes in the market.
Through the reorganisation, company is aiming to increase operational efficiency, improve responsiveness to customers, standardise its sales strategy and support the growth of its flagship IP, Molang.
One of the primary changes includes a new organisational structure that will bring licensing, international sales and e-commerce under a single department, headed by the newly promoted commercial director, Alexandra Algard-Mikanowski (formerly Millimages’ licensing director).
“I am grateful to Adrien Moretto and Roch Lener for trusting me to head up this new sales department, it’s a great opportunity to advance Molang’s development worldwide,” commented Alexandra (pictured). “This will allow us to create global synergies between broadcasters, platforms and licensees in order to optimise the visibility of the brand and its transmedia potential.”
The distribution team will be bolstered by Géraldine Imbert-Cléry and Romane Cot-Ogryzek, who join as international sales managers and will share Millimages’ client portfolio.
Adrien Moretto, general manager at Millimages, commented: “In a market saturated with content, we want to build on our 360° expertise. Our teams have complementary skills and bringing them together under the same sales department will accelerate the global roll-out of Molang, as well as our entire catalogue.”
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