This ad will be closed automatically in X seconds.

Miffy ready to mark 65th birthday on June 21

New product arrivals to mark occasion include limited edition bags and purses from Strathberry and jewellery from Licensed to Charm.

Miffy is all set to celebrate her 65th birthday this Sunday with a number of new products across a variety of categories being launched in celebration.

Leading the way is a collaboration with Edinburgh-based luxury leather goods specialist, Strathberry. The company has created a limited edition range of Miffy bags and purses which feature the character in iconic silhouettes and in two colour palettes.

Meanwhile, Licensed to Charm is introducing a range of silver and gold vermeil jewellery for the teen and adult market. The collection includes necklaces, pendants, bracelets, stud and hoop earrings, plus mini collectable charms.

Other new anniversary launches from existing licensee include Stitch and Story which has created four new 3D crochet kits of Miffy and her friends, Melanie, Boris Bear and Poppy Pig. Star Editions has also develop a new gift range featuring fresh floral patterns, as well as a special large format limited edition birthday print.

In clothing, high-end childrenswear company Tobias and the Bear will launch its third Miffy baby and toddler collection this month with a new interpretation of its classic unisex handwriting. This will be followed by further high street launches in both baby and kidswear.

“There’s no doubt that 2020 has delivered unprecedented challenges, but with the first signs of recovery and some new life at retail, we’re excited to be able to celebrate Miffy’s milestone birthday with so many genuinely beautiful and innovative collections,” commented Alicia Davenport, licensing director at DRi Licensing.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.