Brace of new deals secured with Kira Kids and Beanstalx Baby in US.
Mercis and its US licensing agent, Big Tent Entertainment, have inked a brace of new apparel deals for Miffy.
The newly expanded programme will include lines from Kira Kids and Beanstalx Baby.
Kira Kids will continue its Kira Kids x Miffy collection with t-shirts, dresses, skirts and pants for newborns to eight year olds. The range will roll out across a variety retail channels, including Barneys NY, specialty boutiques in the US and Canada, as well as online.
The newborn collection is available exclusively on kirakids.com.
Meanwhile, Beanstalx Baby will debut a classic layette collection, including playsuits, gowns and bodysuits, as well as fashion styles such as tunic sets, appliquéd sweaters and bubble rompers.
The initial collection for newborns to 18 months will launch in January 2017.
“Miffy is the perfect fit for our Beanstalx Baby line,” said Heather Jones, president and creative director. “Her distinct and classic look combined with our contemporary upscale fabrications will result in a totally unique product line.”
