“Teaming up with MTV was a no-brainer for us” says company’s brand manager.
Mi-Pac has revealed its latest licensed collaboration – with the company teaming with MTV.
The tie-up takes influence from 1980’s and 1990’s music culture and includes three capsules.
Each capsule features a classic backpack and cross-body style ‘Street Pac’.
The full collection features retro neon colour blocking, clashing prints and washed acid denim.
“Teaming up with MTV was a no-brainer for us,” said Leigh Kilby, Mi-Pac brand manager. “They share our millennial demographic and our flair for fun, colourful and inspirational design. They also happen to be one of the coolest brands on the planet.
“Who else can resonate the 80’s streetwear trend better than the brand that inspired the whole movement in the first place – it’s a collaboration of dreams!”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
