MHS readies five new art brands for Surtex

The Art of Marbling, Jen Montgomery, Jetty Home among roster of properties.

MHS Licensing is introducing five art brands at Surtex next week.

In addition to partnering with art brands Jen Montgomery, Jetty Home and Lovitude, the company has also added The Art of Marbling and UTURN Studios to its roster.

All five brands will now be showcased at Surtex, which runs from May 20-22 at New York’s Jacob K Javitz Convention Center.

Marty Segelbaum, president of MHS Licensing, said “We understand that finding new talent and trends is top of mind for our licensing partners at this show.

“It’s crucial that we not only have new content from our proven art brands, but more importantly new and untapped artists to offer. We’re confident these talented additions will open their eyes to fresh new ideas and potential.”

The Art of Marbling from HRJ Design Studio is an on-trend portfolio of handcrafted, proprietary Marbling patterns, ranging from simple organic ‘stone’ patterns through to more complex feather-like designs.

UTURN Studios was created by April Turner and aims to capture the pure joy of pets with cheerful and colourful imagery featuring local shelter pets.

April commented: “It warms my heart that these images will not only help each pet find their new family but will also go on to spread smiles far and wide on licensed product.”

Jen Montgomery, meanwhile, is inspired by kitsch, botanicals and happy mid-century colour palettes, while Jetty Home brand creator Emily Wood saw a need to bring a modern twist to recognised icons in the home décor world, starting with art prints.

Lovitude paintings, meanwhile, are described as ‘visual blessings’ and are primarily focused on bold florals with metallic accents.

In addition to the new brands, MHS will also be introducing fresh images from its existing portfolio of artist brands at the show.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.