MGA Entertainment – which includes such brands as L.O.L. Surprise, Little Tikes and Poopsie in its portfolio – has confirmed it is taking on direct representation and sales of its entire portfolio of key products in Southern Europe.
The local offices will be run by experienced leaders Mila Gonzalez (former sales and marketing director for Bandai) for Iberia, Spain; Thierry Thivolle (former managing director for Schleich and Melissa & Doug) in France; and Filippo Agnello (former country manager for Mattel) in Italy.
“I’m excited to announce that MGAE has opened offices in France, Italy and Spain,” said Isaac Larian, ceo and founder of MGA Entertainment. “MGAE continues to see significant growth in our international territories, and this new strategic direction will help to deepen our reach and bring us closer to our business goals while also providing direct support to retailers in the region.”
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