MetaGallery – which aims to fuse the realms of Web2 and Web3 experiences – is drawing on a 30-year history of representing brands and artists to launch a new immersive Web3 activation.
The new initiative centres around the launch of Scarlett Couture, a five-issue comic created by artist and illustrator Des Taylor and published by Titan Comics UK.
With a nod to classic spy thrillers, the activation propels readers into an interactive journey that spans both the physical comic and the digital landscape.
Readers of Scarlett Couture can embark on an adventure by scanning a special QR code embedded in the first issue. The covert code directs them to a secret digital location where a digital collectable awaits. But there’s a twist: access is only granted to those who can decipher a question hidden within the comic’s pages.
Successful code-crackers will be rewarded with an exclusive Digital Token seamlessly minted on the blockchain, even with just an email address. This token offers access to Level 1 clearance and classified dossier files of the comic’s characters. As the series unfolds over five monthly issues, readers can amass more tokens and perks and delve deeper into the narrative and adventure.
In addition, Digital Token holders can head to HotMerch.co.uk where exclusive brand, officially licensed Scarlett Couture merchandise is available. And for those who collect all five tokens, there is the ultimate prize of meeting Des Taylor himself in his secret Metaverse realm.
“Web3 innovations are thrilling, but they can often feel detached from the tangible experiences we all love,” commented Russell Singler, founder and ceo at MetaGallery. “At MetaGallery.Ltd, we’ve harnessed our decades of real-world brand representation to craft activations that bridge this gap, offering audiences a seamless blend of the physical and the digital.”
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