Merchantwise Group is expanding its partnership with Activision Blizzard to support its licensing businesses and consumer products distribution in Europe, Middle East, Africa and the Asia Pacific region.
Merchantwise has represented the licensing interests of Activision Blizzard – known for franchises including Call of Duty, Warcraft, Overwatch, Diablo, Crash Bandicoot and Starcraft – in Australia and New Zealand since 2020.
“Merchantwise is honored and incredibly thrilled to be expanding our relationship with Activision Blizzard across EMEA and Asia Pacific,” commented Alan Schauder, ceo at Merchantwise Group. “We look forward to bringing innovative new consumer products and brand extensions to millions of gaming fans in these markets.
“As a result of this appointment Merchantwise is expanding its international reach with a talented and experienced team led by former Activision Blizzard vp of international consumer products, Philippe Bost who will oversee the international licensing programmes across these markets.”
Based in Europe, Philippe has 30 years of experience in senior international licensing and retail roles and has worked with global giants including Disney and Mattel.
Merchantwise md EMEA, LATAM and North Asia, Philippe Bost (pictured), added: “To join Merchantwise with the purpose to establish and build its international licensing and consumer products business is an amazing opportunity and is a role I am truly excited to take on. I am beyond thankful to the Merchantwise board for putting their faith in me to lead this expansion.
“We are ambitious and excited to develop Activision Blizzard consumer products’ portfolio with the best international partners to deliver innovative and must-have licensed products for fans in both regions.”
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