Perfetti van Melle unveils limited edition collaboration in the nail polish category.
The Mentos brand has teamed with Sally Hansen on a new limited edition nail polish collection.
The ‘Sweet Treats for Spring’ collection features eight shades, with a mix of brights and pastels in glitter, créme and pearl finishes.
The collaboration was brokered by Lisa Marks Associates, the licensing agency for the Mentos brand.
“Sally Hansen Insta-Dri x Mentos pairs two iconic brands in an irresistibly sweet collaboration,” said Celia Tombalakian, vp, global marketing for Sally Hansen. “Together, we’ve brought the fun, freshness and fruitiness to the nail polish category – just in time for spring.”
Christine Cool, area licensing manager at Perfetti van Melle, added: “We are truly wowed by the way Coty has captured the spirit of the Mentos brand in this original and playful Sally Hansen x Mentos collection with its stunning spring colours.”
Lisa Marks, president of LMA, continued: “We are thrilled to announce this significant partnership with two brand leaders, which infuses the fun colours and personality of Mentos with Sally Hansen’s incredibly popular quick-dry nail polish. This special collection is sure to be loved by fans of both brands around the globe.”
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