This ad will be closed automatically in X seconds.

Men’s Health secures new Fiddes Payne partnership

New deal for healthy eating range expands licensing programme for men’s magazine.

The brand extension programme for Men’s Health magazine is continuing apace, with Fiddes Payne launching a new healthy eating range this month.

The Men’s Health Kitchen range includes a selection of three Grain Pouches (Middle Eastern Freekah, Indian Spiced Lentils and Pea, Olive & Quinoa Salad) and three Spice Rubs (Mexican Hot, Curried Asian and Citrus & Herb).

The first product to hit shelves will be Men’s Health Kitchen Range Balanced Grains. Additional product ranges are also in final development and planned for release later in the year to bolster the existing portfolio further.

The Men’s Health brand extension programme is being managed by Golden Goose.

The new products will receive marketing support from Men’s Health, which has a readership of over one million.

Toby Wiseman, editor at Men’s Health, said: “Our frozen meals have been a huge success so this was a logical in-store extension.

“Men’s Health is regarded as a trusted expert in health, lifestyle and nutrition, and we’re excited to partner with Fiddes Payne to deliver a new range of products to health-conscious men.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Anne_Bradford
 
Difuzed, licensed lifestyle products supplier of some 20 years heritage, and Drew Pearson, accessories specialist established in 1985, have welcomed Anne Bradford in the newly created role of commercial director....
W&GForbiddenPlanet500x500
 
A wide range of licensed apparel, giftware and homewares based on the world of Wallace & Gromit has arrived on the high street, via pop culture retailer Forbidden Planet, in partnership with Aardman....
B&LLAs2025500x500
 
Industry encouraged to prioritise completing entries in good time....
ToyFair_drinks_party
 
Supported by show organisers, the mixer is open to all toy and licensing professionals with drinks courtesy of LSB and PPS...
FanattikYuGiOh500x500]
 
Pop culture brand, Fanattik has further strengthened its licensing deal with Konami Cross Media, which manages the rights for the Yu-Gi-Oh anime series....
MissPiggyOris500x500
 
The Muppets and Miss Piggy have teamed up with Oris on the launch of a new hot pink ProPilot edition....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.