New deal for healthy eating range expands licensing programme for men’s magazine.
The brand extension programme for Men’s Health magazine is continuing apace, with Fiddes Payne launching a new healthy eating range this month.
The Men’s Health Kitchen range includes a selection of three Grain Pouches (Middle Eastern Freekah, Indian Spiced Lentils and Pea, Olive & Quinoa Salad) and three Spice Rubs (Mexican Hot, Curried Asian and Citrus & Herb).
The first product to hit shelves will be Men’s Health Kitchen Range Balanced Grains. Additional product ranges are also in final development and planned for release later in the year to bolster the existing portfolio further.
The Men’s Health brand extension programme is being managed by Golden Goose.
The new products will receive marketing support from Men’s Health, which has a readership of over one million.
Toby Wiseman, editor at Men’s Health, said: “Our frozen meals have been a huge success so this was a logical in-store extension.
“Men’s Health is regarded as a trusted expert in health, lifestyle and nutrition, and we’re excited to partner with Fiddes Payne to deliver a new range of products to health-conscious men.”
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