Agency will represent the quirky brand in Hong Kong, China, Taiwan and South East Asia.
Medialink has been named the licensing agent for the Pets Rock brand for Asia.
The company will be responsible for representing the quirky brand in Hong Kong, China, Taiwan and South East Asia.
Pets Rock – which was created by British art and design partners, Mark and Kate Polybank – is making substantial inroads into the Asian market. It already boasts numerous collections with apparel partners including Trendiano, Reshake (part of Mark Fairwhale) and Nasty Palm.
The brand has also enjoyed collaboration with the likes of Starbucks, Virgin Media, LeSportsac and Costa Coffee and, most recently, with KFC and Dr Cink.
“Medialink values long-term partnerships and that’s why we are so excited to work with an outstanding brand like Pets Rock, as we both share the same values,” said Noletta Chiu, executive director at Medialink. “We have always strived to be innovative in our brand collaborations as seen in the many accomplishments of Medialink over the years, and Pets Rock has also sparked a lot of creative ideas by its style and humour.
“We look forward to achieving more success for the brand across the region through this long-term partnership.”
Kate Polyblank added: “We’re extremely excited to have Medialink onboard to represent our iconic characters across the territory, and to be able to build on the success of Pets Rock together.
“We trust that our brand will be in good hands, and we do look forward to engaging with our fans and taking the brand to new heights.”
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