Sports licensing, retail and memorabilia business, The Memento Group has confirmed a new multi-year licensing deal with Formula 1 team, McLaren Racing.
The deal allows authentic, race-used memorabilia to be sold through www.f1authentics.com – F1’s official memorabilia platform.
The multi-year licence agreement will extend the relationship between McLaren Racing and The Memento Group until the end of the 2024 F1 season and is the largest commitment the F1 team has made to date to the F1 Authentics ecommerce platform.
Under the terms of the agreement McLaren Racing will release official components and bodywork for the first time, alongside heritage items and racewear pieces that have been available on F1 Authentics since 2019.
“McLaren is a name steeped in F1 history,” commented Barry Gough, ceo of The Memento Group. “It is the second most successful Formula One team having won 12 Drivers’ Championships, eight Constructors’ Championships, and 183 races – one of which was claimed as part of a fantastic 1-2 at last season’s Italian Grand Prix.
“As a team on the rise, and one with an extremely loyal fan base, this is a great time to enhance our partnership. It marks an important step in giving those fans exclusive access to authentic merchandise, the latest memorabilia and for the first time ever, race-used McLaren car parts and bodywork.”
Lindsey Eckhouse, director of licensing, ecommerce and esports at McLaren Racing, added: “We are delighted to be extending our relationship with the Memento Group and F1 Authentics. The addition of official components and bodywork, which will be available for fans to purchase for the first time, allows us to give components a new lease of life and supports our mission to provide positive solutions to sustainability, through our people, technology, processes, operations and partners.”
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