DC Thomson bringing brand to life with new city centre outlet from 2017.
Following the successful retail launch of a range of Maw Broon’s Kitchen-branded food products, DC Thomson will open a real-life kitchen in Dundee city centre in 2017.
The venue will aim to capture the essence of The Broons family, who are celebrating the 80th anniversary of their first appearance in the Sunday Post in 1936.
The kitchen will merge ‘old fashioned notions of hospitality and comfort with good honest food and excellent customer service’.
It will offer Scottish staples from mince n tatties to ‘efternoon tea’, as well as lighter bites and Daphne’s deli.
Marketing and business development specialist, Victoria Tait has been working with DC Thomson to bring the concept to life.
The concept was initially tested with a pop-up at The Eat, Drink, Discover Food Festival back in September 2014, receiving an overwhelmingly positive reaction.
Victoria commented: “People just loved it. It created a real sense of nostalgia because everyone was talking about their memories of The Broons. I’m sure those feelings of warmth will carry through.”
Martin Lindsay, licensing manager for consumer products at DC Thomson, added: “The launch of a Maw Broon’s Kitchen in Dundee, the spiritual home of The Broons, is a very exciting development for the Maw Broon’s Kitchen licensing programme.”
As well as the food offering, the Dundee venue will also host regular events and activities such as storytelling and live Scottish entertainment.
