Maximalism, bold colours, strong solidarity, thoughtfulness, dreamy nostalgia and calming nature are just some of the trends predicted by some leading artists agencies and picture libraries over the year.
LicensingSource.net serves up a smorgasbord of what these experienced aesthetic bellweathers cite as the cultural drivers of our creative tastes for 2023.
Today: Hannah Curtis, md, Creative Sparrow UK.
Hannah’s trio of design trends are…
Uplifting
“Social stationery is a beautiful way to share uplifting messages which are needed more than ever in the post-Covid world of perma-crisis.
Bold typography mixed with vibrant colours make this theme really joyous. Designs share reaffirming messages of hope and positivity, with their use of hand-lettered typography and vibrant hues within a complementing palette.”
Solidarity
“With so many political and social issues affecting our thought processes there is a real wave of ‘I stand with…’. Standing up in solidarity with people, rights, movements and making sure there is a collective voice that will not be silenced is important.
Design will see anything from the obvious to the symbolic showing the mutual support especially with individuals with a common interest.”
Reflective
“We have had so much to reflect upon in recent years and as we officially enter this new Carolean era we not only celebrate the new and changed world, but reflect on the past. But this trend is not a dreamy-eyed nostalgia but something more meaningful.
We will see beautiful imagery characterised by deep thought for those who want to send a clear message of thoughtfulness.”
This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.
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