Yellow House Art Licensing’s Sue Bateman rounds up her trio of design trends.
Maximalism, bold colours, strong solidarity, thoughtfulness, dreamy nostalgia and calming nature are just some of the trends predicted by some leading artists agencies and picture libraries over the year.
LicensingSource.net serves up a smorgasbord of what these experienced aesthetic bellweathers cite as the cultural drivers of our creative tastes for 2023.
Today: Sue Bateman, director, Yellow House Art Licensing.
Sue’s trio of design trends are…
Strong Bold Colours
“Customers will be looking for joy in bright colours, something that will distract from the gloomy political situation.
The Pantone colour for the year is Viva Magenta – warm, vibrant but natural. We will also be looking for escapism in subject matter as well as colour palette.”
Hand-crafted
“As our lives become more governed by tech the more clients will want to explore the work of hand-painted/crafted art.
It will also be important that the art has been created by a named artist. The techniques involved, will be celebrated. The feel of the stock and how it works with the image will be more important as cellowrap is gradually discontinued.”
Calming Nature
“For something a little more calming, customers will be looking for designs that show a direct link to nature. The themes are of animals, birds, wildlife and landscape. The colour palette is restful and calming.”
This feature originally appeared in the spring 2023 edition of Licensing Source Book. To read the full publication, click on this link.
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