This ad will be closed automatically in X seconds.

Mattel unveils all-new line-up for Disney Princess and Disney Frozen

Mattel has today (5 January) revealed its new product line-up for the Disney Princess and Disney Frozen franchises.

The company says that the line will deliver on consumer kids insights on what they want including more animal friends and sidekicks, as well as reveal innovation, castles, houses and vehicles, hair play and colour change, plus expanded storytelling opportunities.

Offerings include beloved Disney Princess and Disney Frozen characters accompanied by accessories, such as Rapunzel and Maximus ready to adventure beyond Rapunzel’s tower.

In addition, the Disney dolls will also include unique collector offerings for adult fans – these will look to celebrate the Disney Princess and Disney Frozen characters in a new way with premium offerings to expand fans’ collections.

Mattel and Disney will also bring the Disney Villains out of the shadows with a curated collection of premium dolls.

The new line-up follows last year when Mattel announced it would have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing including fashion dolls, small dolls and figures.

Through the agreement, Mattel will develop dolls based on Disney Princess including Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Tangled and Disney Frozen.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Danilotopcalendars500x500
 
Football has proven its resilience in the world of calendars by kicking global pop favourite Taylor Swift off the top spot and turning the Danilo top 10 red....
WestfieldBFG500x500
 
The BFG can be seen peaking over a sign which says 'Have a gloriumptious Christmas' outside the Westfield shopping centre in White City....
CraftBuddyTikTokShop500x500
 
Craft Buddy has concluded a strong year with a significant accolade, winning the Home & Living Growth Award at the inaugural UK & Ireland TikTok Shop Awards....
Wolsey500x500
 
The prestigious achievement recognises the ongoing work, focus and commitment the business has across a wide range of criteria, including quality, sustainability and environmental responsibility....
MashaatChristmas500x500
 
Animaccord and Maurizio Distefano Licensing, which manages licensing for Masha and the Bear in Italy, have announced a series of initiatives designed to deepen the brand’s connection with Italian audiences....
NikeNFL500x500
 
Building on 12 years of successful collaboration as the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams, Nike is poised to further elevate its partnership....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.