Mattel has secured a multi-year global licensing deal with Universal Brand Development for DreamWorks Animation’s Trolls.
Through the agreement, Mattel has the licensing rights to develop a full line of toys for the franchise including dolls, vehicles, plush, games and more.
The collection is expected to launch at retailers around the world in autumn 2023. An all new Trolls film will hit cinemas in November 2023.
The new deal builds on Mattel and UBD’s existing licensing partnerships for DreamWorks Animation’s Spirit Riding Free, Illumination’s Minions, Universal Pictures and Amblin Entertainment’s Jurassic World and Universal’s Fast & Furious.
“DreamWorks Animation’s Trolls has captivated the hearts of families all over the world with its colorful characters and optimistic message,” said Nick Karamanos, evp entertainment partnerships at Mattel. “We look forward to building upon our strong relationship with Universal and DreamWorks and make great toys that will inspire children to find their happy place with a spectacular Trolls line.”
Joe Lawandus, svp and general manager, global toys and hardlines at Universal Brand Development, continued: “We’re thrilled to expand our partnership with Mattel to include DreamWorks Animation’s beloved Trolls franchise.
“Our collaboration with Mattel will deliver an all-new innovative toy line that will bring the vibrant, musical world of the Trolls to life.”
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