This ad will be closed automatically in X seconds.

Mattel brings back its Summer of Play roadshow for the second year

For the second year running, Mattel has kicked off the summer holidays with a Barbie Dream Camper and a Hot Wheels Hauler tour, running until 20 August.

Both the life-sized Dream Camper and Hauler are immersive brand experiences, with each truck packed with activities to keep children entertained.

The Barbie Dream Camper has Barbie photo opportunities, a Barbie slide, toy play areas with the new Dreamhosue on display and prize giveaways, while the Hot Wheels Hauler will include a gaming station, exclusive toy demos, photo opportunities and play activities, plus giveaways.

The trucks will visit Smyths toy stores for the six weeks of the summer holidays, with 30 events running across three different stores per week (Friday, Saturday and Sunday) throughout July and August.

Both tours will set off from Glasgow, with Barbie Dream Camper already on the road and the Hot Wheels Hauler starting today (28 July).

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.