Retailer adding number of band t-shirts, while Character Shop continues to grow with new Dumbo range.
Matalan is continuing to grow its licensing offer, with the retailer beginning to explore further brands outside of its popular Character Shop.
Childrenswear buyer Kate Callender told The Source that a number of brands will be integrated into the fashion areas of the business.
These include band t-shirts for toddlers (Nirvana and The Rolling Stones), Pepsi tees for women and men’s tees featuring The Ramones and The Beatles.
Meanwhile, the retailer has launch a new premium unisex Dumbo range in time for Easter. The line includes sleep bag, changing mat, gifting set, layette, comforter and cuddlewrap.
Matalan’s spring kids brochure also features a double page feature on the new Character Holiday Shop, incorporating both price point messages and lifestyle photography.
“This is something we feel important to bring the true fashion appeal of licensed product to life,” Kate commented.
The campaign features PAW Patrol, Batman, Peppa Pig and My Little Pony.
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