This ad will be closed automatically in X seconds.

Masters of the Universe gets new spin thanks to Fall Guys

Mattel and Devolver Digital have kicked off the pre-sale for a special release of Masters of the Universe x Fall Guys toys.

The limited edition action figure multi-pack features Fall Guys Beans as He-Man, Skeletor, Teela and Battle Cat in 3.5″ scale, bringing the pop culture staples together in unique packaging that pays homage to the worlds of both Eternia and Fall Guys.

Each figure comes with four points of articulation and a unique accessory: He-Man with Power Sword, Skeletor with Havoc Staff, Teela with Sword of the Captain of the Guard and Battle Cat with Armored Helm.

Product will officially launch from summer 2023.

“Having just celebrated its 40th anniversary, we are continuously inspired by the Masters of the Universe franchise’s ability to remain at the forefront of pop culture and entertainment,” commented PJ Lewis, vp and global head of action figures at Mattel. “Partnering with Devolver to create Fall Guys toys is a fantastic way for us to put an all-new spin on fan-favorite MOTU characters.”

In addition to the toys, The Masters of the Universe also joined Fall Guys in-game from 3-7 November, with a playable event called The Power of Beanskull which saw players collecting He-Man’s Sword of Power and Skeletor’s Havoc Staff to gain points, complete challenges and unlock the most muscular of rewards.

Fée Heyer, head of global licensing at Devolver Digital, continued: “It’s been a joy working with PJ and his team at Mattel to unite the two iconic worlds of Masters of the Universe and Fall Guys to create these brilliant, limited edition toys. Fans were showing them a lot of love when they were unveiled at San Diego Comic Con and we can’t wait to see them on sale and in fans’ hands.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.