This ad will be closed automatically in X seconds.

Masters of the Universe gets new spin thanks to Fall Guys

Mattel and Devolver Digital have kicked off the pre-sale for a special release of Masters of the Universe x Fall Guys toys.

The limited edition action figure multi-pack features Fall Guys Beans as He-Man, Skeletor, Teela and Battle Cat in 3.5″ scale, bringing the pop culture staples together in unique packaging that pays homage to the worlds of both Eternia and Fall Guys.

Each figure comes with four points of articulation and a unique accessory: He-Man with Power Sword, Skeletor with Havoc Staff, Teela with Sword of the Captain of the Guard and Battle Cat with Armored Helm.

Product will officially launch from summer 2023.

“Having just celebrated its 40th anniversary, we are continuously inspired by the Masters of the Universe franchise’s ability to remain at the forefront of pop culture and entertainment,” commented PJ Lewis, vp and global head of action figures at Mattel. “Partnering with Devolver to create Fall Guys toys is a fantastic way for us to put an all-new spin on fan-favorite MOTU characters.”

In addition to the toys, The Masters of the Universe also joined Fall Guys in-game from 3-7 November, with a playable event called The Power of Beanskull which saw players collecting He-Man’s Sword of Power and Skeletor’s Havoc Staff to gain points, complete challenges and unlock the most muscular of rewards.

Fée Heyer, head of global licensing at Devolver Digital, continued: “It’s been a joy working with PJ and his team at Mattel to unite the two iconic worlds of Masters of the Universe and Fall Guys to create these brilliant, limited edition toys. Fans were showing them a lot of love when they were unveiled at San Diego Comic Con and we can’t wait to see them on sale and in fans’ hands.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.