Action sports and family entertainment show Masters of Dirt and Global Merchandising Services have announced a collaboration for legendary rock band Motörhead in honour of the band’s 50th anniversary.
The Masters of Dirt x Motörhead partnership promises to bring together the rebellious energy of freestyle action sports with the untamed spirit of Motörhead’s iconic rock’n’roll for an unforgettable experience.
At the heart of the collaboration is an adrenaline-charged tribute – Fire Segment: 50 Years of Motörhead – that showcases legendary stunts inspired by Evel Knievel to a Motörhead soundtrack, and includes the debut of a new invention, the Flame Bike.
The collaboration extends beyond the show with the launch of an exclusive Masters of Dirt x Motörhead merchandise capsule collection. The collection will debut on the 2025 Masters of Dirt Freestyle Showdown European Tour and will be available for purchase online and at selected tour stops.
Jens Drinkwater, head of licensing at Global Merchandising Services, the worldwide brand agency for Motörhead, says: “The Masters of Dirt x Motörhead collaboration is a fusion of two adrenaline-fueled powerhouses, bringing together the raw energy of freestyle motocross and the legendary sound of the band.”
